Data haunts me. I don’t know why … but it commands me to try to sort it out and figure out what it is trying to tell me. I rarely do. Usually an eight-year-old wanders into the room, looks at the multiple spreadsheets open on the main display, eyes the three Perl scripts puttering away on the backup PC, and then tosses in an accurate assessment of the probable conclusion along with a request for a Coke.
Luckily, the resident geniuses are long off to bed, so consider this. There would be no serious objection to the assumption that the Mallo Cup (by Boyer) is the premier candy for us huddled masses yearning to breathe free. I am a long time fan of the Mallo Cup, although I only recently learned that they have been manufactured (why is it that you eat food that is cooked, but candy that is manufactured?) in a factory in Altoona, PA, along a highway I regularly travelled going from Pittsburgh to Penn State and back.
Along with its magical cheap chocolate, marshmallow center, and cocoanut accents, the Mallo Cup offers its own fake money. Fake money that it seems has been being printed with the same mimeograph machine since the Dawn of Time, that shows a ‘coin’ (worth 5, 10, 25 or 50 points), and an address where you can send in your collected coins for valuable prizes as well as request a catalogue of the treasures available.
The catalogue is actually one side of a glossy 8.5×11″ brochure showing 10 prizes: a $1.00 rebate check, coffee mug, tin of Mallo Cups, canvas tote bag, baseball cap, youth or adult t-shirts or sweatshirts, and a quartz wristwatch.
Based on a collection of 12 coins (not statistically meaningful, but what about this is, exactly?) you’ll average about 25 points per $0.75 Mallo Cup package. Among the prizes offered, the worst deals are the rebate check and coffee mug … at their stated retail values, they can be ‘purchased’ with points at an exchange rate of $0.002 per point (1/5 of a cent). The best value is the Adult sweatshirt, with an exchange rate of $0.0034 per point.
Unfortunately, to get sufficient points for your sweatshirt, you have to buy (and presumably eat) $150 worth of Mallo Cups. After which the sweatshirt is unlikely to fit.